Be Wise Go Wider

At branchwise, we believe that successful global expansion takes more than just placing products on shelves—it requires strategic insight, cultural fluency, and deep market intelligence. With almost 20 years of experience in brand management and marketing across various consumer goods industries, including beauty, home care, digital healthcare, and more, Joon Jang, a seasoned Korean marketing expert, founded branchwise to apply her expertise to help outstanding products and companies expand successfully into both the European and Korean markets.

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Based in Barcelona—one of Europe’s key hubs for international trade and cross-border collaboration—branchwise works with an extended team of top-tier local experts, each with over 10 years of experience and a shared passion and deep knowledge of Korea and Europe. With our expertise over the years, we offer end-to-end support — from strategic direction to tactical execution—ensuring that every touchpoint helps turn new customers into loyal fans.

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